Founders' meeting & idea creation
The concept for MIROFOX was born as a response to the growing demand for high-quality, ethical faux fur in the fashion industry.
Leverage proven platforms and strategic partnerships to accelerate your growth in one of the world’s largest emerging markets
The Russian textile industry presents significant opportunities for international investors and businesses. With a large consumer base, strong government support for local production, and a growing demand for digital printing and sustainable practices, the market is primed for innovation and growth. By entering the Russian market, businesses can capitalize on its strategic location, access to regional markets, and the rising demand for high-quality, locally produced textiles.
Russia's vast geographical position, which spans across Europe and Asia, offers access to numerous regional markets. The Russian textile industry is poised to act as a key player in Eurasia due to its proximity to both Eastern and Western markets, including Europe, Central Asia, and China. This location provides significant logistical advantages for textile manufacturing and distribution across multiple regions.
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With a population of over 144 million people, Russia represents one of the largest consumer markets for textiles and apparel in the world. The textile sector, including fashion, home textiles, and industrial textiles, is expected to show steady growth over the coming years. As a result, foreign investors can tap into a large base of consumers and businesses.
According to the Textile Exchange, Russia’s textile market was valued at over USD 36 billion in 2024, 30% higher than the previous year, and is expected to continue growing, despite economic challenges. The demand for both domestic and imported textiles remains strong, offering opportunities for new entrants to cater to both wholesale and retail markets.
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The Russian government has shown a growing interest in revitalizing the domestic textile industry by introducing measures such as tax breaks, subsidies, and support for local manufacturing. These incentives aim to reduce dependency on foreign imports and create a more competitive domestic industry. By investing in the Russian textile market, international businesses can capitalize on these initiatives and gain a competitive edge.
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Russian consumers, particularly in major urban centers like Moscow and St. Petersburg, are becoming increasingly aware of sustainability in fashion. This growing trend for eco-friendly and sustainable products is mirrored by an increase in demand for digital textile printing, which offers customization and low-waste production processes. The market is ripe for companies that can supply efficient, eco-friendly, and tech-driven products.
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Despite the size of the market, Russia faces a shortage of high-quality locally produced textiles. While imports dominate the market, there is a significant opportunity for businesses to step in and bridge the gap by offering premium, locally produced quick alternatives. As Russian consumers become more discerning, there is a clear demand for quality materials and textiles that can be provided at a competitive time and price point.
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In addition to serving the local market, Russia’s textile industry has significant export potential. The country is seeking to increase its textile and apparel exports, particularly to countries in CIS and Europe. By establishing a foothold in Russia, companies can not only tap into the local market but also use the country as a base for export operations.
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Ready-to-Operate Business with instant profitability and without risks for sale
Digital textile printing
A new high-potential asset for future scaling
A leading brand in the fashion faux fur industry, known for its high-quality synthetic fur products.
The brand has established itself as a significant player in the Russian market and internationally by offering innovative designs, sustainable practices, and a commitment to luxury without compromising on ethical standards.
MIROFOX collections are widely recognized for their versatility and craftsmanship, catering to both the fashion and textile industries.
With established processes, a loyal customer base, and strategic partnerships, it provides a ready-made foundation for rapid growth and market access, minimizing risk and maximizing opportunities for scaling in one of the largest emerging markets.
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Sell Directly from Production to Russian Consumers – No Extra Storage Costs!
Leverage a solid, well-known brand MIROFOX and an established marketplace network including AliExpress and AliBaba to sell your products directly from international production facilities to Russian consumers. Skip the warehousing expenses, streamline logistics, and maximize profits with a seamless market entry strategy tailored for global manufacturers.
The concept for MIROFOX was born as a response to the growing demand for high-quality, ethical faux fur in the fashion industry.
Official company formation and securing initial funding to develop the brand.
Strengthening market presence and establishing a recognizable industry name.
Transitioning to a new leadership model to scale business assets. WDP concept creation.
Expanding into textile printing as a strategic next step
Refining operational frameworks for further expansion.
A global vision for an interconnected textile ecosystem, designed to facilitate seamless market entry for international manufacturers.
Since its inception in 2017, MIROFOX has reshaped the faux fur fashion market, growing from a niche brand into a recognized leader with a strong presence in Russia’s textile industry. The company’s evolution—from securing patents and increasing brand awareness to launching new divisions—has set the stage for a more ambitious venture.
With the launch of WEASEW Digital Printing in 2023, MIROFOX began expanding beyond faux fur, developing a scalable model that can be applied across the textile sector and fashion.
Building on this success, MIROFOX is now channeling its expertise into a broader initiative: the WEASEW Textile Cluster. This next-phase project aims to create an integrated ecosystem for textile production, distribution, and innovation, supporting both local and international market players.
A strategic expansion inspired by MIROFOX success
Following the successful market disruption of MIROFOX in the faux fur industry, WEASEW Digital Printing is set to revolutionize textile printing in Russia. This initiative replicates the MIROFOX strategic growth model—establishing production, cultivating a professional community, and building a robust marketing ecosystem for scalability.
WEASEW Digital Printing offers a wide range of business models and product categories, designed to meet the growing demand for customized textiles while supporting emerging brands and large-scale manufacturers.
Sustainable, customizable fabric bags for retail and corporate branding.
Premium digitally printed sheets, pillowcases, and duvet covers.
Personalized pajamas, robes, and casual homewear.
Custom-printed leggings, yoga wear, and performance fabrics.
Silk and satin scarves with exclusive designs.
Curtains, tablecloths, and upholstery with bespoke patterns.
No need for large inventories, allowing for test runs and limited-edition drops.
Brands can use our infrastructure to produce exclusive designs under their name.
Supporting independent brands in bringing their collections to life.
High-volume printing solutions for established fashion houses and retailers.
Custom bedding, towels, and uniforms for hotels and resorts.
Branded textiles for promotional and corporate gifting.
Custom-printed fabric backdrops, banners, and installations.
One-Stop Textile Ecosystem
With over eight years of experience navigating trends, market shifts, and audience expectations, we have built a deep understanding of the textile industry’s evolving needs. From pioneering MIROFOX in faux fur fashion to expanding into WEASEW Digital Printing, each step has shaped our vision for something bigger.
The WEASEW Textile Cluster is the culmination of everything we’ve learned—a global vision for an interconnected textile ecosystem that facilitates seamless market entry for international manufacturers. Designed to remove barriers, optimize operations, and drive long-term success, it is a structured platform where businesses don’t just enter the Russian market—they thrive within it.
We handle logistics, compliance, and operational setup, so you can focus on growth.
Residents are carefully selected to complement each other
Streamlined processes and shared resources reduce overhead and accelerate go-to-market timelines.
Everything from HR to marketing is available to make launching in Russia seamless.
Legal Support
Production Facilities & Warehousing
PR & Marketing
Logistics (Import/Export & Domestic Distribution)
Carefully Selected Residents (Balanced Ecosystem)
HR & Talent Acquisition (Recruitment, Housing)
Government Relations & Investment Attraction
Establish your brand in key locations like Moscow or St. Petersburg, directly connecting with suppliers, buyers, and distribution networks.
Full operational support in logistics (import/export & domestic distribution), PR & marketing, HR, government relations, and legal assistance.
Start with digital integration or via existing Russian brands (Mirofox, Weasew DP), then expand into physical production, adapting operations to demand and market dynamics.
Choose your investment involvement today!
Fill out the form, and our team will connect with you to explore the best opportunities for your business.